Services
Provide executive-level expertise for specific projects or time periods. Past engagements have ranged from the launch of a new brand at a major US retailer to contract management of marketing departments.
Work with founders/leadership to create business plans built on business needs and identified white spaces. Encompasses all components including, but not limited to, product, distribution strategy, sales projections, operations, marketing and financials.
Build marketing strategies that realize brand objectives. Leverage consumer insights to develop 360-degree plans that incorporate all relevant elements such as PR, social media, content creation and digital marketing. Provide budget estimates and execution roadmap.
Identify brand expansion opportunities including new distribution and product categories. Determine optimal business model (licensing/distributors/in-house) and manage process from strategy to launch.
Identify potential collaborations based on brand objectives, positioning and target consumer needs. Manage process from initial pitch through to negotiation and execution.
Assess launch needs for start-up brands and develop plan including execution roadmaps. Conduct website and digital marketing audits for established brands with focus on opportunities that increase brand awareness and revenue.
About
With over 20 years of experience, Bev is a seasoned executive focused on driving brand and business growth.
Bev began her career at VF Corporation where she oversaw strategic planning, identified new opportunities, and launched new brands. Following VF Corporation, she launched the luxury lingerie brand Pleasure State in the US market before moving to Delta Galil, a global underwear company, where she oversaw marketing, business development, licensing and strategic planning for both the private label and branded businesses which included retailers ranging from Victoria’s Secret to Walmart and licenses including Lucky Brand and Tommy Hilfiger as VP of Strategy & Marketing.
In her next role as VP of Global Brand Management at Maidenform she was responsible for marketing for the Maidenform and Lilyette brands. She subsequently served as the DVP of Marketing at Renfro’s Hot Sox division where she worked closely with Ralph Lauren licensing, launched Hot Sox’s first e-commerce site and secured hosiery licenses for Vera Bradley and Airwalk. Beyond fashion, her role as the VP of US Marketing for SodaStream exposed her to CPG marketing practices. She most recently served as the VP of Marketing and Communications at Unifi Manufacturing, Inc.
Bev brings her considerable corporate experience to her consulting work. She has launched brands including an Elle Macpherson Intimates line at JCPenney, Nick Graham menswear and Catmosphere Foundation. She has developed marketing and business plans for clients ranging from kids to activewear to luxury fragrance. Additionally, she ran US marketing for Happy Socks and brand marketing for Hanky Panky in a consulting capacity. Raised in Zimbabwe and South Africa, Bev holds a BA from Duke University and an MBA from Wake Forest University.
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